Better jobs, not more jobs: a shift from small, low-margin scaffold hires to full-house, builder and complex-access projects

FoundationsWeeks 1-2

• Google Business Profile with Devon service areas, services split by domestic, trade and commercial access, and photos of finished scaffolds
• Dedicated landing pages for house scaffolding, scaffolding for roofers and builders, and commercial or heritage access, each with project gallery, safety process, accreditations (if held) and a qualifying quote form
• Quote form questions that filter: job type, property type and storeys, elevations needed, postcode, start date, expected hire length and photo or address upload
• Review-collection process: request a review within 48 hours of every dismantle, prioritising larger projects and builder clients
• Trust assets: scaffold inspection and handover process, insurance and compliance details, and a plain-English pricing guide

Lead generationWeeks 2-8

• Google Ads on high-intent searches (scaffolding hire Exeter, house scaffolding Exmouth, scaffolders for roofers Newton Abbot) with negative keywords for DIY, cheap and tower-hire terms, plus postcode and radius targeting
• Local SEO and Google Business Profile posts focused on larger projects, to build trust ahead of paid spend
• Facebook and Instagram ads with time-lapse erection videos and finished-job photos, targeted by postcode at homeowners with planned re-roofs, extensions and renovations
• B2B outreach to roofers, builders, extension and loft-conversion firms, architects and letting agents, offering priority scheduling and trade rates for repeat work
• Referral partnerships with roofing, rendering and window companies who regularly need scaffold access
• Seasonal campaigns for spring and summer building season and pre-winter roof repairs, where timing matters

Qualifying enquiries

• Automated form scoring: job type, elevations, postcode and start date put leads into A (target), B (maybe) or C (decline or redirect)
• A-leads get a same-day call from the owner or estimator; C-leads get a polite text with a minimum-charge option or a signposted alternative
• Photo, address or drawing request before booking any site visit, to avoid wasted trips
• Early budget framing ('most full-house scaffolds on a property like yours start around...') so price-only shoppers self-select out

Follow-up sequence

1. Instant response · Within 60 seconds

   Automatic text and email confirming receipt and asking for the address, photos, start date and hire length

2. Qualifying call · Same day for A-leads

   Call to confirm scope, access, start date, hire length and who is paying (homeowner, builder or commercial client)

3. Survey · Within 3 days

   Site visit or photo and map-based survey, with a measured plan and any access, highway-licence or ground issues flagged

4. Quote · Within 24 hours of survey

   Itemised written quote covering erection, hire period, extensions, alterations and dismantle, with a clear safety and inspection process and photos of similar jobs

5. Follow-up 1 · Day 2

   Text confirming quote received and offering a call to walk through it

6. Follow-up 2 · Day 5

   Relevant review or finished-job photos from a similar property or builder client

7. Follow-up 3 · Day 10

   Reserved erection slot with a hold deadline, so the start date is protected for a confirmed booking

8. Follow-up 4 · Day 21

   Final check-in with the next available erection date

9. Builder and trade nurture · Monthly

   Availability update and short project round-up to roofers and builders, so the firm is first call for the next job

10. Post-job · 48 hours after dismantle

    Request review and referral, and ask for details of the next job in the pipeline

Pipeline stages

New → Qualified A/B/C → Survey booked → Quoted → Slot held → Won → Lost → Redirected