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PlasteringDry lining

Coastline Interior Contracts: Lead generation and follow-up system

Coastline Interior Contracts · Blackpool, Lancashire · 60 days

Coastline Interior Contracts logo
£72k
revenue generated
20.6x
return on ad spend
30
jobs won
110
enquiries

The challenge

  • No word-of-mouth network: no reviews, past-client referrals or builder relationships
  • Feast-and-famine work, mostly low-margin day-rate jobs from other contractors
  • Limited marketing budget; every pound needed to return enquiries
  • Invisible online: no website, Google Business Profile or central gallery of work
  • Slow replies: team on site all day, quotes chased too late, leads lost to faster competitors

Our approach

FoundationsWeeks 1-2

  • Google Business Profile with Blackpool service area, services and before/after photos
  • Single-page website with quote form, click-to-call and work gallery
  • Review-collection process: ask every completed customer within 48 hours

Lead generationWeeks 2-8

  • Local Google Ads on high-intent searches (plasterer near me, skim ceiling Blackpool, dry lining quote Fylde coast) within a tight radius
  • Facebook and Instagram ads with before/after videos targeting Blackpool, Lytham, Poulton, Cleveleys
  • Local Facebook community groups with real job photos and helpful answers
  • B2B outreach to builders, kitchen and bathroom fitters, letting agents and developers

Follow-up sequence

  1. Instant response · Within 60 seconds

    Automatic text and email asking for room photos

  2. Personal call · Same day

    Call or voice note to qualify size, timeline and postcode

  3. Quote · Within 24 hours

    Clear written quote with photos of similar finished jobs

  4. Follow-up 1 · Day 2

    Text checking quote received and offering to answer questions

  5. Follow-up 2 · Day 5

    Relevant review or before/after photo

  6. Follow-up 3 · Day 10

    Final check-in with limited-availability note

  7. Post-job · 48 hours after completion

    Request review and ask for referrals

Pipeline stages

New → Contacted → Quoted → Won → Lost

Key takeaways

  • Speed wins jobs: automated instant replies were the biggest conversion lift
  • Trust must come before ads: reviews, photos and a Google profile make ad spend work harder
  • Follow-up closes the sale: most 'I'll think about it' customers book after the second or third touch
  • A tight local radius and high-intent searches make a modest budget go further
  • Referrals compound: each job starts the missing word-of-mouth network

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