From sole-trader enquiry flow to a steady pipeline that keeps a hired scaffolding team working

FoundationsWeeks 1-2

• Google Business Profile with Birmingham service areas, services split by domestic, trade and commercial access, and photos of finished scaffolds
• Dedicated landing pages for house scaffolding, scaffolding for roofers and builders, and commercial or heritage access, each with project gallery, safety process, accreditations (if held) and a qualifying quote form
• Quote form questions that filter: job type, property type and storeys, elevations needed, postcode, start date, expected hire length and photo or address upload
• Review-collection process: request a review within 48 hours of every dismantle, prioritising larger projects and trade clients
• Trust assets: scaffold inspection and handover process, insurance and compliance details, and a plain-English pricing guide
• Shared diary and CRM showing crew days booked per week, so gaps are spotted early

Lead generationWeeks 2-8

• Google Ads on high-intent searches (scaffolding hire Birmingham, house scaffolding Solihull, scaffolders for roofers Sutton Coldfield) with negative keywords for DIY, cheap and tower-hire terms, plus postcode and radius targeting
• Local SEO and Google Business Profile posts focused on larger projects, to build trust ahead of paid spend
• B2B outreach to roofers, builders, extension and loft-conversion firms, architects, letting agents and developers, offering priority scheduling and trade rates for repeat work
• Facebook and Instagram ads with time-lapse erection videos and finished-job photos, targeted by postcode at homeowners with planned re-roofs, extensions and renovations
• Referral partnerships with roofing, rendering and window companies who regularly need scaffold access
• Short-notice availability messages to the trade list when a crew has spare days in the diary

Qualifying enquiries

• Automated form scoring: job type, elevations, postcode and start date put leads into A (target), B (maybe) or C (decline or redirect)
• A-leads get a same-day call from the owner or estimator; C-leads get a polite text with a minimum-charge option or a signposted alternative
• Photo, address or drawing request before booking any site visit, to avoid wasted trips
• Early budget framing ('most full-house scaffolds on a property like yours start around...') so price-only shoppers self-select out

Follow-up sequence

1. Instant response · Within 60 seconds

   Automatic text and email confirming receipt and asking for the address, photos, start date and hire length, handled even while the owner is on site

2. Qualifying call · Same day for A-leads

   Call to confirm scope, access, start date, hire length and who is paying (homeowner, builder or commercial client)

3. Survey · Within 3 days

   Site visit or photo and map-based survey, with a measured plan and any access, highway-licence or ground issues flagged

4. Quote · Within 24 hours of survey

   Itemised written quote covering erection, hire period, extensions, alterations and dismantle, with a clear safety and inspection process and photos of similar jobs

5. Follow-up 1 · Day 2

   Text confirming quote received and offering a call to walk through it

6. Follow-up 2 · Day 5

   Relevant review or finished-job photos from a similar property or trade client

7. Follow-up 3 · Day 10

   Reserved erection slot with a hold deadline, so the start date is protected for a confirmed booking

8. Follow-up 4 · Day 21

   Final check-in with the next available erection date

9. Trade account nurture · Weekly or fortnightly

   Availability update and short project round-up to roofers and builders, so the firm is first call for the next job

10. Gap-fill · As soon as a diary gap appears 1 to 2 weeks out

    Short-notice availability message to trade contacts and warm quoted leads, offering the open dates

11. Post-job · 48 hours after dismantle

    Request review and referral, and ask for details of the next job in the pipeline

Pipeline stages

New → Qualified A/B/C → Survey booked → Quoted → Slot held → Won → Lost → Redirected