Better jobs, not more jobs: a shift from unpaid quotes on small, low-margin hires to pre-qualified full-house, trade and complex-access projects in Leicester and Leicestershire

FoundationsWeeks 1-2

• Google Business Profile with Leicester and Leicestershire service areas, services split by domestic, trade and commercial access, and photos of finished scaffolds
• Dedicated landing pages for house scaffolding, scaffolding for roofers and builders, and commercial or heritage access, each with project gallery, safety process, accreditations (if held) and a qualifying quote form
• Quote form questions that pre-qualify: job type, property type and storeys, elevations, postcode, start date, hire length, budget range, who is paying and who signs off, with photo or address upload
• Review-collection process: request a review within 48 hours of every dismantle, prioritising larger projects and trade clients
• Trust assets: scaffold inspection and handover process, insurance and compliance details, and a plain-English pricing guide that sets price expectations before the first call

Lead generationWeeks 2-8

• Google Ads on high-intent searches (scaffolding hire Leicester, house scaffolding Oadby, scaffolders for roofers Loughborough) with negative keywords for DIY, cheap, tower-hire and 'scaffold boards for sale' terms, plus postcode and radius targeting
• Local SEO and Google Business Profile posts focused on larger projects, to build trust ahead of paid spend
• Facebook and Instagram ads with time-lapse erection videos and finished-job photos, targeted by postcode at homeowners with planned re-roofs, extensions and renovations
• B2B outreach to roofers, builders, extension and loft-conversion firms, architects, letting agents and developers, offering priority scheduling and trade rates for repeat work
• Referral partnerships with roofing, rendering and window companies who regularly need scaffold access
• Seasonal campaigns for the spring and summer building season and pre-winter roof repairs, where timing matters

Qualifying enquiries

• Automated form scoring on budget, start date, decision-maker, job type and postcode puts leads into A, B or C before a human spends any time
• A-leads get a same-day call from the owner or estimator; C-leads get a polite text with a minimum-charge option or a signposted alternative
• Photo, address or drawing request before booking any site visit, to avoid wasted trips
• Survey only booked once budget range, start window and decision-maker are confirmed; this is the rule that protects unpaid quoting time

Follow-up sequence

1. Instant response · Within 60 seconds

   Automatic text and email confirming receipt and asking for the address, photos, start date and hire length, handled even while the team is on the scaffold

2. Qualifying call · Same day for A-leads

   Call to confirm scope, access, budget range, start date, hire length and who is paying and signing off

3. Survey · Within 3 days, only after qualification

   Site visit or photo and map-based survey, with a measured plan and any access, highway-licence or ground issues flagged

4. Quote · Within 24 hours of survey

   Itemised written quote covering erection, hire period, extensions, alterations and dismantle, with a clear safety and inspection process, photos of similar jobs and the decision-maker copied in

5. Follow-up 1 · Day 2

   Text confirming quote received and offering a call to walk through it

6. Follow-up 2 · Day 5

   Relevant review or finished-job photos from a similar property or trade client

7. Follow-up 3 · Day 10

   Reserved erection slot with a hold deadline, so the start date is protected for a confirmed booking

8. Follow-up 4 · Day 21

   Final check-in with the next available erection date

9. Booking confirmation · On acceptance

   Written confirmation of start date, hire period, access requirements and payment terms, with a reminder 3 days before erection to cut cancellations

10. Trade account nurture · Monthly

    Availability update and short project round-up to roofers and builders, so the firm is first call for the next job

11. Post-job · 48 hours after dismantle

    Request review and referral, and ask for details of the next job in the pipeline

Pipeline stages

New → Qualified A/B/C → Survey booked → Quoted → Slot held → Won → Lost → Redirected